VOX is built for people who don’t see things the way everyone else does and don’t pretend to. Designers, writers, coders, athletes, kids with “unrealistic” dreams and adults who never outgrew their curiosity. The ones whose group chat replies are always a little left-field.
For years, eyewear communication has been stuck on how a frame looks.
At VOX, we care about who’s looking through it.
That’s why our name comes from the Latin word for voice.
VOX is for the quiet dissenter, the soft rebel, the person whose POV doesn’t just sound different it matters.
Design & Comfort Philosophy
Frames you can wear all day should feel like second skin, not a costume.
So every VOX pair is:
Light on the face – so you can forget you’re wearing them.
Balanced on the nose and temples – so long drives, campus days and matches don’t leave marks.
Sun-ready and screen-friendly – depending on the lens you pick, you’re covered for harsh afternoons and late-night scrolls.
The idea is simple:
If your POV is doing the heavy lifting, your eyewear shouldn’t.
The voices behind VOX
VOX is founded by Salim Memon, Samarjeet Singh, and Zaheer Shaikh, three complementary strengths shaping one clear standard. From eyewear expertise and product taste, to brand building and on-ground optical retail depth, they share one singular focus: craftsmanship that feels quiet, but leaves a mark.
Material & Quality
Built For Daily Use, Not Just Photo Dumps
We might talk like a culture brand, but we build like a product-first brand.
All at price points where you don’t have to overthink wearing them every single day.